Was he ever right!
If you ever want to make god laugh, tell her you have a plan.
Recently I worked with an Israeli start up company that had a really neat app. It was going to just blow the lid off texting in a major way. The company had gone through all the steps necessary and received funding. The product had been beta tested then released in it’s shiny form – and then – it just didn’t take off.
There is an expression in Hollywood –
If anybody knew what made a hit movie in Hollywood, every movie would be a hit!
It’s certainly an accurate quote and one that applies to just about everything. If you KNEW which person you wanted to date and then marry on OkCupid, then you’d be married many times over! Wait -I think my metaphor just broke down.
Anyway. You get the point.
But then something happened to this particular app. The CEO got a phone call from a guy in Sweden. He had downloaded the app and was using it not for personal purposes but for business purposes – and he LOVED IT.
Soon, his entire company was using the app for inventory and now the company has a very large contract with an American company planning to do the same thing. The app is taking off.
Just – not in the way it was supposed to.
Have you ever had an experience that turned into something else altogether? I bet you have.
-An app that was actually positioned to work for a whole different group of consumers.
-A script that was really a novel.
-A comedy that was really a tragedy – wait – that’s my life, lol!
Keep that chin up and those ears open because you never know what lies around the corner. Don’t throw the baby out with the bathwater.