We talked about the lessons that Start Up Nation has for Hollywood but it definitely works both ways. Tinsel Town has some lessons for just about everybody, in fact. It is a great place to really practice the art of persistence.
It’s not personal. Your story, your idea, ergo your pitch, your innovation, yeah it’s great? But whether or not somebody else likes it is not personal. It simply the case that being on the receiving end of new ideas gets old. Your idea is not as new as you think. Trust me on this. So – don’t take it personally.
Show me the money. Show me the money, show me the money, show me the money. This is what you are after in your meeting. Show. Me. The. Money. Nothing short of that is a deal or a promise or even a hope. Be mercenary.
Give the people what they want. If this doesn’t make sense to you, you are in the wrong business – whether it’s the business of show, or the business of SELL. What do people WANT to see at the theater? What do people NEED in their lives? If you fancy yourself in any way above this way of looking at it, especially in your earlier, hungrier years – you are in the wrong business.
People want the same but different. Audiences love action films, as one example. They love them. So give them an action picture. With everything they expect – but with different details. If there’s already an app for texting? Give them another app for texting – that is different.
But – do not be ordinary. Steve Jobs gave the people what they wanted but he was far from ordinary. He raised the bar on personal computing – forever. Do not settle for being average. Understand average and then raise the bar for yourself.
No is a beautiful thing. Why? Because it makes you more determined to do even better. If “no” makes you quit? You were not cut out for a competitive business in the first place. Make every “no” count. Use it to make you stronger, smarter, more inventive, more determined. You only need one “yes”.