One thing working in Hollywood taught me is to just open up and throw out every single idea. This is a technique used by writers and producers and it is fun and extremely valuable.
The comparisons between the creativity, stakes and pace of Hollywood and tech innovation are remarkable. In order to innovate new ideas, you have to be open to entertaining everything that comes into your head.
No matter what people tell you, words and ideas can change the world. – Robin Williams
90% of your ideas in a brainstorm session will be terrible – but that’s okay! That is how this works. Another 5% will be Less Terrible, and another 2.5% will be Okay and then you will hit the sweet spot – the ideas that really might work.
Don’t be afraid to brainstorm, to let all of your ideas fly.
Don’t judge, don’t think, just jot those ideas down.