Your Message is Important!

Everything from your great tagline to your copy on every page of your site to the colors and design you choose is critical to engaging your clients.

Every choice you make tells the story of your product and your company.

It is important for Israeli businesses engaging with clients all over the world to do more than use English well on their sites, or for their sites to look nice.

They must also understand the nuances of business, sales and the culture of their target audience.  Images, symbols and colors are another form of language.

If you want your business to perform at its peak, make sure you use peak talent to make sure your branding and copy are perfect.

-Julie Gray

Contact me today for rates and availability.

Scroll down for blog posts on topics ranging from making great presentations to cultural differences between Americans and Israelis.



Hollywood, Start Up & Brainstorming

One thing working in Hollywood taught me is to just open up and throw out every single idea. This is a technique used by writers and producers and it is fun and extremely valuable.

The comparisons between the creativity, stakes and pace of Hollywood and tech innovation are remarkable. In order to innovate new ideas, you have to be open to entertaining everything that comes into your head.

No matter what people tell you, words and ideas can change the world. – Robin Williams

90% of your ideas in a brainstorm session will be terrible – but that’s okay! That is how this works. Another 5% will be Less Terrible, and another 2.5% will be Okay and then you will hit the sweet spot – the ideas that really might work.

Don’t be afraid to brainstorm, to let all of your ideas fly.

Don’t judge, don’t think, just jot those ideas down.


How Time Off Makes You More Productive

hecticAre you busy? With your job, life, family – in general? Do you spend most days running from here to there and back again? Is it sometimes hard for you to plan time to see a friend? All because you are SO busy?

Everybody is busy, it seems. So busy we don’t do the things we love to do like see our friends, read a book or just lie in the grass and look up at the trees and sky.

Why? Because we are busy.

But -busy doing what?

Could it be that your time management is in need of an overhaul?

Believe it or not, falling prey to the idea that in order to be successful, you must be CRAZY BUSY at all times is not actually true at all.  In a business as exciting and innovative as Start Up and High Tech, you need to rest and rejuvenate yourself regularly.

Even in this competitive world, where people seem to work 24/7 and there are new innovations and millions of events to attend, the number one way to actually BE productive is to make sure you are not just rested but recharged. 

Shabbat really can be a way to get your attention back on your family and the rich life you lead which enables you to return to work on Sunday feeling ready to take on the world again.

Play sports, exercise, read a good book, see a movie, participate in one of the dozens of cultural events available in Israel every weekend. Taking care of YOU will make you more productive in every sense of the word.

Don’t fall for the CRAZY BUSY IS GOOD myth – it’s just not true. Slow down.

How Is Your About Page?

Often in the world of start up and high tech, the “about” page can be very minimal and sometimes dry. It’s often just repeated copy from other pages.

Take a few minutes to personalize your “about” page with more than copy but with a compelling story of WHO you are and what your inspiration and mission is. This is your chance to not just inform but INSPIRE.

Remember – clients and consumers want more than your amazing app or product, they want to feel connected to your brand and to become loyal to it.

Whether you are B2B or B2C, a feeling that you took a few moments to say something fresh and new about yourself shows that you really care about what you are doing and that more is in store.

Everybody loves a good story. So make your “about” more than just copy.

Contact Julie Gray for expert, Hollywood style pitching and presentation workshops for your start up or high tech company TODAY. 

Your To Do List

לחצו פה להסבר על תרגום לעברית.

I have always been a list maker. Like you, I have a lot to do. Sometimes seemingly very disparate tasks: personal errands, family business, story editing, copy writing, essay writing, organizing a class I’m going to teach or a workshop I’m going to give, returning phone calls, getting to the post office before it closes. You know the drill.

Every time some kind of new technology seemed like a better way – any new idea, really – I tried it. Remember Palm Pilots? Tried that. It was more work to input my to-do list than to just do them. I tried using a whiteboard. A chalkboard. A fancy notebook. Various apps on my computer and iPhone.

todoNothing is or was as effective as just plain writing it down. Boring, right? But for me – effective. I use small, lined yellow tablets and importantly, I write in pencil so I can erase and rearrange my list as often as I want.

I make one list at the beginning of each week and as the list gets added onto and messier and messier, I make at least two other versions down the line.

Something that really helps me is to make sure that my list reflects my priorities for the week or for each day. There are some things, in other words, that MUST be done or else. And others that would be nice but that can be pushed back a couple or more days.

Of course, you have to watch those tasks because pretty soon they pile up too.

I make sure that the things that can be done quickly, I tick off the list right away.

It also helps to know what your personal style is, when it comes to work. I am a binge worker, meaning I might very well have a day or two in which I seem to get almost nothing done and then work for 8 hours without moving and get completely caught up. I know that about myself, so I don’t beat myself up; if something really needs to get done – I do it.

Interestingly, for me anyway, with all the apps and technology in the world, sometimes a piece of paper and pencil really is the thing.

Prioritize what you need to do daily, weekly and monthly. Use technology like alerts on your Google calendar (or the like) and mostly? Be nice to you. Your list is there to help you stay organized, not to make you feel bad. So don’t let it.

Here are more tips about how to create, maintain and vanquish your to do list!

Business Etiquette/כללי התנהגות עסקי


.לחצו פה להסבר על תרגום לעברית

A big part of doing business well is making sure that you are polite when you do.  That is obvious. But it’s more than about being polite, it is about having the best interaction you can have, right?

You want the person to call you back, to choose you, your company or your project.

There is an expression: you catch more flies with honey than with vinegar. It’s an important one. Because whether you are a writer, hi tech innovator, filmmaker or consultant, you need every interaction to go well and to plant seeds for future meetings.

Don’t think of business etiquette – or for the Hebrew curious: כללי התנהגות עסקי

honeyThink simply of being as effective in every transaction as you can possibly be. You have an end goal. How does it feel when someone wants something from you? Are you more likely to grant them a favor or read their script or look at their website if they are difficult to connect with, inconsiderate or too aggressive? No.

All favors are personal, at the end of the day, because we are people. And if you are setting up a meeting, on a certain level, you are asking a favor.

Here are a few simple and basic tips:

When Setting Up a Meeting

Know that we are all very busy. Offer two or three choices of times and dates. Make the meeting place convenient for the other person.

During the Meeting

Buy your listener coffee. Thank them for their time. Make time for small talk. Keep your business talk focused. Don’t go over time. Wrap up your meeting with clear goals and expectations.

Following Up

Wait 2 to 3 hours after the meeting and send an email follow up, thanking the person for the meeting and saying you look forward to the next step.

If you don’t hear back in 4 or 5 business days, email again and just ask how they are and if there’s anything you can do to help move the project forward.

If you STILL don’t hear back:

In the US and EU: don’t email again for another 3 to 4 weeks. Assume you are being ignored but not totally shut down.

In Israel: email again in another week. And the one after that. And then let it lie for awhile.

You don’t want to be a nuisance. But neither do you want an opportunity to slip through your fingers.

Here are more tips for following up.