Your Message is Important!

Everything from your great tagline to your copy on every page of your site to the colors and design you choose is critical to engaging your clients.

Every choice you make tells the story of your product and your company.

It is important for Israeli businesses engaging with clients all over the world to do more than use English well on their sites, or for their sites to look nice.

They must also understand the nuances of business, sales and the culture of their target audience.  Images, symbols and colors are another form of language.

If you want your business to perform at its peak, make sure you use peak talent to make sure your branding and copy are perfect.

-Julie Gray

Contact me today for rates and availability.

Scroll down for blog posts on topics ranging from making great presentations to cultural differences between Americans and Israelis.

 

How Time Off Makes You More Productive

hecticAre you busy? With your job, life, family – in general? Do you spend most days running from here to there and back again? Is it sometimes hard for you to plan time to see a friend? All because you are SO busy?

Everybody is busy, it seems. So busy we don’t do the things we love to do like see our friends, read a book or just lie in the grass and look up at the trees and sky.

Why? Because we are busy.

But -busy doing what?

Could it be that your time management is in need of an overhaul?

Believe it or not, falling prey to the idea that in order to be successful, you must be CRAZY BUSY at all times is not actually true at all.  In a business as exciting and innovative as Start Up and High Tech, you need to rest and rejuvenate yourself regularly.

Even in this competitive world, where people seem to work 24/7 and there are new innovations and millions of events to attend, the number one way to actually BE productive is to make sure you are not just rested but recharged. 

Shabbat really can be a way to get your attention back on your family and the rich life you lead which enables you to return to work on Sunday feeling ready to take on the world again.

Play sports, exercise, read a good book, see a movie, participate in one of the dozens of cultural events available in Israel every weekend. Taking care of YOU will make you more productive in every sense of the word.

Don’t fall for the CRAZY BUSY IS GOOD myth – it’s just not true. Slow down.