How Is Your About Page?

Often in the world of start up and high tech, the “about” page can be very minimal and sometimes dry. It’s often just repeated copy from other pages.

Take a few minutes to personalize your “about” page with more than copy but with a compelling story of WHO you are and what your inspiration and mission is. This is your chance to not just inform but INSPIRE.

Remember – clients and consumers want more than your amazing app or product, they want to feel connected to your brand and to become loyal to it.

Whether you are B2B or B2C, a feeling that you took a few moments to say something fresh and new about yourself shows that you really care about what you are doing and that more is in store.

Everybody loves a good story. So make your “about” more than just copy.

Contact Julie Gray for expert, Hollywood style pitching and presentation workshops for your start up or high tech company TODAY. 

A Simple Guide for Talking to Your Jewish & Israeli Friends

Here are some simple Do’s and Don’ts to help you discuss the current conflict in Israel with your Israeli or Jewish friends on social media. These suggestions are tongue-in-cheek. Except they aren’t. Because most everybody I know who lives in Israel has received one or more of these types of messages and folks – this is not helping.


DO NOT:

THE HATER

Hey! I’m angry about this! Why is your A) country B) government C) army D) people committing A) genocide B) such cruelty C) racism D) apartheid?!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE OTHER HATER

OMG! Be safe! Arabs are all A) terrorists B) animals C) stupid D) all of the above! You should A) get rid of them! B) hate them! C) cheer on the world to wipe them out!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE DUBIOUS PATRONIZER

I just love and support blessed Israel so much because the messiah and Jesus and stuff and bless Israel and I’m sending you a tee-shirt and our prayer group is praying for you because my agenda (aw, poor Jews) my agenda (if they’d only listened before) my personal belief system (this is so biblical!) my agenda. LOVE YOU!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE SLACKTIVIST

Israel is totally committing human right’s abuses, dude. TOTALLY.  Oh btdubs you should totally “like” this amazing non-violence/positive thinking/rainbow/pro-peace/pro-Palestian Facebook page? Because I’m serious (pause to put down your Starbucks Mocha Frappuccino here) – if everybody just stopped and listened – this would not be happening! That’s what we did on my street in Beverwood when things got really heated about the parking permit situation. It’s like the POLICE are like Israel, right? And the people just trying to PARK are the Palestinians! It’s horrible, dude, what if YOU just wanted to PARK?! Anyway, I’m going to meditate about peace now, okay? And then I have yoga. Be safe, love you, bye!

DO:

Hey, this is really awful, are you okay? Can you help me understand what is going on?

DO NOT:

THE CENSOR

I can’t believe you just posted that picture or video of  A) rockets and sirens B) Israelis running C) Gaza suffering D) your dog. What about the OTHER SIDE, why can’t you LOOK AT THE OTHER SIDE TOO?! How can you even POST that?!

DO:

Wow. A) that must have been frightening. B) That looks terrible. C) I like your dog. Are you okay? Can you help me understand what is going on?

Suggested responses:

Thank you for asking me how I am.
I am okay.
I am not okay.
Thank you for remembering that I live here and that makes it particularly confusing and painful for me.
I know a lot about this conflict.
I don’t know enough about this conflict.
I need a blueberry popsicle and can’t really talk about this right now, okay?

Resources to Read, Suggest and Share

*Send suggested additions to this list to Julie Gray or leave a comment.

Contested Land, Contested Memory by Jo Roberts: Probably the most important book I have ever read on the topic of the Israeli-Palestinian conflict. Highlights the need for acknowledgment of the pain and the history of each side. Thoughtfully written, thoroughly researched with copious sources.

From Beirut to Jerusalem by Thomas Friedman: a fantastic primer about the conflict, real politik and splinter groups of splinter groups in Lebanon, Israel and the Middle East in general. Complete with index and helpful timelines and maps.

Truth & Beauty in Wartime: FB page updated several times daily with diversity, personal accounts and credible sources.

From the Huffington Post: 7 Things to Consider Before Choosing Sides in the Middle East Conflict, by Ali Rizvi. A well reasoned and comprehensive article.

Be a Conscientious Objector in a Social Media War: An impassioned blog post from right here on Stories Without Borders about the massive and sometimes frightening influence of social media and how particularly during stressful times, we should use it wisely.

Learn more about Slacktivism and why it stinks. 

Postscript:

None of these absolutely true examples are meant to disparage anyone in particular or to intimate that the views of those outside of Israel don’t matter. They do.  You might be surprised by how an Israeli really feels about this situation (a few hints: upset. scared. defensive. confused. grieving. despairing. angry). If you truly want to have a conversation about this conflict and to learn more about it, don’t jump in with both feet and make sweeping statements or assumptions. You are entitled to your opinion but inviting a meaningful conversation of open dialogue with your friend doesn’t generally start with a sweeping statement or foggy ideals. Read up before you chime in. And if you don’t have the energy or time? Maybe just make sure your friend is okay.

The Difference Between What We Say and What We Mean

For Israelis in business, Americans can be very confusing. We seem to indicate one thing with our words and another with our followup.

This confusion is tripled when the communication is written. Because now the body language and intonations are missing altogether, which is very problematic when you are already dealing with cultural differences. miscom

For example, if an American says “I know you are busy”, it really translates to – why haven’t you gotten back to me?

Would you have guessed that? Maybe or maybe not.

Look, Americans value being very polite. We often couch what we are saying in order to get the best result. Rather than actually SAYING “you are busy, you never get back to me!” we just politely acknowledge that yes you are busy. But we mean something else. We want to hear back from you.

Here is a list that is meant to be humorous but that is actually very accurate, of things Americans might say in email correspondence – and what they really mean.

 

Housekeeping Weekend

Many of us in Israel take Shabbat off as a day to reset and rest. But do you ever take a day to reset, rest and do some online housekeeping? house

This article from Slate about how to clean up your Facebook feed is a quick read and it’s a fantastic idea.

If you use social media for work as well as personal uses, it makes sense to have a look at your “friends” and lists and do some tidying up. Your feed will be more informational and entertaining, you can post and share more easily and in a more targeted way and you’ll feel awesome because you did something you’ve wanted to do a million times but just didn’t take the time. Sit down for an hour, maybe two, and sort out your social media. social

Making the time to keep your online life in order is a key ingredient to being more efficient and less stressed as you work. There’s nothing good or cool about being a chaotic, stressed out mess. Get your sleep. Take a walk. Keep your life organized.

You’ll thank me later 🙂

Tony Robbins on the Defining Factor in Your Success

This Ted talk is fantastic and I guarantee you will feel 200% more inspired after you watch it. Performance, change, and the way emotions impact your business life. Decision is the ultimate power. The defining factor is resourcefulness, something Israelis know a little something about.

דיבורים טד זה פנטסטי ואני מבטיח לך להרגיש 200% יותר השראה אחרי שאתה צופה בו. רגשות ביצועים, שינוי, ואת הדרך שישפיעו על החיים של העסק שלך. החלטה היא הכוח האולטימטיבי.הגורם המגדיר הוא תושייה, ישראלים משהו יודעים משהו קטן עליו.